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There's nothing more powerful or useful than a new idea. It might make you think, it might make you laugh, or it might be the bolt of lightning that suddenly crystalizes a concept or provides a solution. You just never know. We'd like to send you such a thought, about once a month, in a C+C email. Not spam, or anything else canned for that matter, just a brief idea or a summary of someone's success. All you have to do is sign up below, because...you just never know.

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Company Tapas

What's Your Origin Story?

What's Your Origin Story?

Here are the words from our March e-Blast and their surprising origins:

Emolument — payment to the miller for grinding grain

Bankrupt — broken bench

Advertise — turn toward

Bracket — codpiece

Equinox — equal night

Spaghetti — little strings

If you want to learn more about the power of sharing your company’s origin story, give us a call at 703.241.9001.

If you missed the March e-Blast and want to sign up for future insights, drop us a note at This email address is being protected from spambots. You need JavaScript enabled to view it.

The current temperature is HOT!

The current temperature is HOT!

Right now the hottest thing in design is contrast. Maybe it reflects a divided country or a reaction to a previously gentler era, but visual contrast dominates every aspect of design these days, from high fashion to magazine layouts to new logos. The question is should you follow or flee it? Sharp dividing lines and stark contrasts in color are everywhere. What we're seeing is design reflecting its environment, which is simply low-risk reactive. There's nothing thoughtful or intentional about it. And purposefully going to the other extreme of pastels and imprecision is equally facile. Design should always serve a defined purpose, whether psychological, emotional, or functional. That's what will always keep it exciting and vigorous.

"I LOVED working on this Project!"

Susan Mathews
Creative Director

I love it when a client asks, "What do you think?". It doesn't happen often but when it does, I get to give this person the benefit of every job I've worked on for the past 20 years. When your doctor presents options, you never hesitate to ask "What do you think?" You want to capture her accumulated experience and her refined sense of how to achieve best outcomes. So when a client sees me as the doctor of their brand, the physician of their communications, they're acting in their organization's best interests and they're getting the fullest value for their engagement. That's a prescription for success.

Walter's Word of the Week: Transactional

Walter's Word of the Week: Transactional

Too much communication is one-sided, people just speaking at (or past) one another without inviting a reply or engaging in an exchange. Your organization shouldn't just be Tweeting or posting or podcasting; it should be starting conversations. So every time you communicate with the world, make it transactional and invite your audience, clients, prospects to reply.

Let me know what you think by sending me a note at This email address is being protected from spambots. You need JavaScript enabled to view it.. As always, keep waggin'!

-Walter
ICONIC

ICONIC

A collection of some of the icon work we've done for clients.
The Year was 2009

The Year was 2009

... and our clients that year included:
  • Coca-Cola
  • Conservation International
  • Fannie Mae
  • Kraft Foods
  • YMCA
  • NIH
  • NASA
  • National Conference of Democratic Mayors
  • FIRST Robotics Competition
  • Shen Wei Dancers
  • Wildscreen ARKive
  • Office of Naval Research
Check out our Portfolio!

Check out our Portfolio!

See more of the work we did for the North American Ornithological Conference here.
Moving on Up

Moving on Up

What does it take to be a national NCAA fencing champion and school team captain AND produce beautifully designed and engaging websites and publications? Ask Chantal Montrose, our recently promoted Designer and all-around go-to for production and creativity, and she'll probably tell you it takes practice, focus, experience, and always thinking three steps ahead. A graduate of Temple University, with a BA in advertising and a minor in Art, we are thrilled to have Chantal on our team and ask that you join us in congratulating her on this well-deserved promotion.

Check out Chantal's promotion in the Washington Business Journal here.