• Branding work we've done for Kroll
  • Branding work we've done for Kroll

Kroll understands that its brand is an asset worth protecting.

Kroll

kroll logoKroll describes itself as the leading global provider of risk solutions, meaning they offer every possible kind of security; cyber, physical, operational, due diligence assessments, etc. And how do they maintain a single, focused approach for an organization of its size (over 2,000 employees) with a remarkable geographic reach (more than 50 offices in over 30 countries around the world)?

Smart management and across-the-board commitment to integrity are certainly key components of Kroll's success, but so is a unified brand, consistently applied and rigorously respected. Such brand programs reassure both clients and prospects and increase public perceptions of market dominance. But these programs also benefit employees, reassuring them, even those working on the other side of the planet, that their efforts are contributing to something larger and demonstrably professional.

Enter Crabtree + Company. We partnered with Kroll to rebrand and then develop and execute a series of templated publications, including online and printed bios, sector specialties, and a cyber security themed sub-brand.

Kroll understands that its brand is an asset and that our work will help protect it.

"Not only did Crabtree’s work set a high bar for creativity and execution – their dedication to their clients really set them apart."

– Whitney Parker
Former Senior Director
Global Digital and Strategic Marketing
Kroll

F Kroll Folder Cover
Pocket folder - Cyber Security communications suite, Kroll sub-brand
Kroll Ad1
Advertisement—print
Nightmare Cover
Cyber Security advertisement
Malware Report Cover
Report series and icon system - Cyber Security communications suite, Kroll sub-brand
CyberDetectER Cover
Fact Sheet series and icon system - Cyber Security communications suite, Kroll sub-brand
Payment Card Industry Cover
Fact Sheet series and icon system - Cyber Security communications suite, Kroll sub-brand
Penetration Testing Cover
Fact Sheet series and icon system - Cyber Security communications suite, Kroll sub-brand
Specialreport Cover
Cyber Security special report publication
Majorasset Cover
Specialty Sector publication series design
Specialreport Graphic
Specialty Sector publication series design
Expertise
Specialty Sector publication series design
Lottery
Specialty Sector publication series design