Kroll describes itself as the leading global provider of risk solutions, meaning they offer every possible kind of security; cyber, physical, operational, due diligence assessments, etc. And how do they maintain a single, focused approach for an organization of its size (over 2,000 employees) with a remarkable geographic reach (more than 50 offices in over 30 countries around the world)?
Smart management and across-the-board commitment to integrity are certainly key components of Kroll's success, but so is a unified brand, consistently applied and rigorously respected. Such brand programs reassure both clients and prospects and increase public perceptions of market dominance. But these programs also benefit employees, reassuring them, even those working on the other side of the planet, that their efforts are contributing to something larger and demonstrably professional.
Enter Crabtree + Company. We partnered with Kroll to rebrand and then develop and execute a series of templated publications, including online and printed bios, sector specialties, and a cyber security themed sub-brand.
Kroll understands that its brand is an asset and that our work will help protect it.