• Marketing, strategy, and branding work we did for the Smithsonian Institution
  • Marketing, strategy, and branding work we did for the Smithsonian Institution

Our National Mall kiosk poster showed all paths leading to the Smithsonian's Castle.

The Smithsonian Institution

e712ddcbThe Smithsonian Institution estimates that it has 156 million objects in its collections. Most of those are located within the 12 museums that line the National Mall. The Smithsonian is also a premier tourist stop, attracting 24 million visitors a year. Helping those 24 million sort their way through the 156 million items and make the best use of their time on the Mall is the work of the Smithsonian's Visitor Center, located in the Castle building. Getting those tourists to the Castle in the first place was our job.

Based on having a non-competition contract with The Smithsonian, we were asked to create a kiosk-sized poster that would encourage people to visit the Castle to get more information about SI's holdings.

Our solution showed multiple ribbon-like pathways, all leading directly into, and illuminating, the Castle. And as an aid to the many millions of non-English-speaking tourists, we employed small icons depicting either iconographic architecture or collection highlights.

And coincidentally, the poster could also serve as a resume of work we've done for the Smithsonian over the last 20+ years, including exhibits, branding, illustration, websites, event materials, and a good deal more.

"I … just wanted to share with you that the Craft Show program was very well received by the Committee and the public in general. It did indeed effectively tell the story of the show, in all its excellence and creativity."

– Suzanne Noonan
Vice President
Smithsonian Women's Committee

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Kiosk sign on National Mall, directing people to the Visitor Center at the Smithsonian Castle
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Opposite side of Mall kiosk sign, showing different levels of way-finding
Smah
Activity and engagement guides for young children (National Museum of American History)
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Bandana distributed in Uganda, urging people to report animal deaths and stem the spread of zoonotic diseases
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Bandanas worn by volunteers in Uganda
Marinegeo Logo
Logo for Smithsonian’s Marine Global Earth Observatory (MarineGEO)
Migratory Connectivity Project
Logo for Smithsonian’s Migratory Connectivity Project
Smbc Folder
Pocket folder for Smithsonian Migratory Bird Center (SMBC)
Bird Friendly Coffee
Insert for SMBC pocket folder
Discovering Unknown
Insert for SMBC pocket folder
Craft Show Program
Catalog for Smithsonian Craft Show
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Print ad for Smithsonian Craft Show
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Print ad for Smithsonian Craft Show
Exhibits Smithsonian Small 2
Visitor taps interactive exhibit we designed and produced for the Smithsonian’s National Museum of American History
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Interactive exhibit we designed and produced for the Smithsonian’s National Museum of American History