IN THIS MONTH'S EBLAST
Introducing Crabtree + Company's Online Reputation Management (ORM) Series
(Issue 1 of 5)
Welcome! Let’s start by looking at the most basic (and perhaps the most essential) component of your online reputation — your website. When visitors (let’s be real, potential clients!) make their way to your site, it is often your first opportunity to convey that your organization is capable, knowledgeable, and trustworthy. To begin, here are just a few ways to convey this valuable perception to your online visitors:
1. Is your copyright date current? It’s 2017. If your copyright line says 2015, potential customers may question your relevance.
2. Make it easy to get in touch. Have a ‘contact’ link in your navigation. Consider putting your address and phone number at the bottom of every page. Continue Reading
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