IN THIS MONTH'S EBLAST
A Peaceful Transition
There's been a lot of talk recently about a peaceful transition and how truly difficult that can be. I have to agree. Transitioning your organization — whether business, agency, or non-profit — to a fully digital footing can indeed be difficult. I know...embracing that transition, from paper to digital, can be gut-wrenching. It makes you question everything you've done before and it makes you concerned about every unknown to come. But transition is the way communications have always evolved. And no matter what detours or mistakes happen along the way, we know that when we focus on the message, the medium will sort itself out. A robust social media campaign is now essential for audience awareness. Digital publications and presentations are a must if you want your audience to share your qualifications and your results with others. And it goes without saying that a fresh and responsive website will always be a necessity. Together, we can get through this and transition to a much better (digital) place.
- Lucinda Crabtree
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